Persistently pursuing its philosophy, ‘Live the Best’; Mercedes-Benz organized a new customer engagement platform, ‘LuxeDrive’, in Pune. The aim was to leverage the best customer oriented program to potential patrons living in Pune. The customers experienced an impeccable gastronomic interaction with Michelin Star Chef, Mr. Vikas Khanna; a fashionable appointment with The Collective; and an adrenaline rush with AMG models on display. LuxeDrive was held in Pune on 21st November and 22nd November, 2015 at 133, Laxmi Lawns Magarpatta, Next to Magarpatta city, Hadapsar, Pune – 411013.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India, commented, “Opulence, class and exclusivity, this is what people relate to while investing in a luxury car. The explicit customer
experience defines our brand and its philosophy ‘Live the Best’, this happens through one of our engaging customer platforms such as LuxeDrive. We want to convey to our patrons that we value them and would appreciate their constant feedback that enhances our innovations. Pune is an extremely vibrant city where ethnic culture meets the progressive lifestyle, making it an ideal combination of aspirational and authentic luxury car buyers. Since we have set up our manufacturing hub in the city, it shows our confidence in the ethos and values of this culture. We want to augment this rendezvous with an experience like LuxeDrive.”
This unique and enthralling Mercedes-Benz LuxeDrive showcased the technical expertise and superior performance of Mercedes-Benz range of vehicles, through a series of self-driving and expert driven exercises on a specially
designed test track. Managed by a team of expert drivers, various vehicle dynamics and safety features were experienced by participants in both off-road and on-road conditions. The visitors experienced the memorable ‘Ah My God!’ feeling with the range of AMG models.
There was also a special zone for exclusive Mercedes-Benz merchandise where guests chose and took home their favorite merchandise. The special ‘kids’ zone’ with games for engaging the kids while their parents/relatives toured was an added attraction making LuxeDrive experience a fun-filled family event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Guests also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.
Mr. Deven Bhandari, Director, B U Bhandari Motors, commented, “Pune has one of the youngest demographics in the country with the presence of several prestigious colleges and premium institutions based here, often known
as the Oxford of the East. This has made us more focused on the multitude of talent and taste for luxurious products and aspirational lifestyles. This has also resulted in high demand for our fashionable NGCs in the region. Through this intriguing LuxeDrive initiative, we aim to provide a comprehensive luxury experience synonymous with our brand to our customers residing in Pune.” The Collective is a one of its kind, super-premium retail concept, known for its breadth of exclusive fashion. With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants checked out the clothes and accessories on display at the Luxe Drive website. The website also facilitates the customer to pre-order clothes or accessories of their choice which will be delivered to them at the venue.