Italian luxury carmaker Maserati has announced its entry into South India by inaugurating its dealership in Bengaluru/Karnataka, in partnership with Jubilant AutoWorks Pvt Ltd. While this is Maserati’s first dealership in India’s South, it is the company’s second dealership in India following the official opening of its New Delhi dealership in September. The state-of-the-art showroom located at MG Road in Bengaluru is in line with Maserati global standards, equipped with modern facilities, and ample space to display 6 Maserati models.
The dealership offers sales and servicing for Maserati’s full range of two-door and four-door luxury and sports cars in South India. The premium showroom showcases an exclusive collection of iconic Maserati models: the Trident brand’s flagship – the Quattroporte, its latest E-segment sedan – the Ghibli, as well as the sports coupe and cabriolet – the Maserati GranTurismo and GranCabrio.
The showroom will also have a high class visitor lounge, which introduces clients to the Maserati’s history and houses a special section for exclusive Maserati merchandising items as well as a configurator area where clients can customize their new vehicle. This, along with internationally trained sales and service personnel, is set to provide clients in South India with an ownership experience befitting of the Maserati name. The dealership caters to other southern markets with dedicated sales managers at Chennai, Hyderabad and Kochi within the region.
Marking the occasion, Mr. Bojan Jankulovski, Head of Operations for India, said “As part of its over 100 years of heritage, exclusivity and sophistication with a generous dash of Italianity are embedded in Maserati’s genes. We believe that the southern market, and Bengaluru especially, is embedded in a culture that understands and appreciates luxury, thus holding immense potential for a brand like ours.The southern part of India has witnessed a strong growth in luxury car sales, which makes it clear that having a representation in the area is now a necessity for Maserati. Part of being a luxury brand is closeness to our clients and delivering personalized service. We are delighted to have associated with an established company like Jubilant Autoworks, whose values are very similar to ours.”
Commenting on the alliance, K. Subramanian, Director of Jubilant Autoworks Pvt. Ltd. said, “The legendary Trident brand from Italy has garnered a lot of attention among car enthusiasts prior to its launch in South India. It’s a matter of enormous pride for us to be representing the Maserati name in the country, carrying with it its rich inheritance that dates back a century. We are devoted to serving Maserati customers with a superlative experience that reflects this lineage, building a strong sales and service team for managing all aspects of the retail operations.”
Maserati had announced its re-entry into the Indian market in synergy with Fiat Chrysler Automobiles India (FCAI) earlier this year. The next dealership launch is scheduled for Mumbai later this month. Maserati has grown its share of the luxury vehicle niche to worldwide annual sales of 36,500 units in 2014 through entering new markets as well as the addition of new products to its portfolio.