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Nestlé India Introduces Breakfast Cereals

In line with the vision to introduce products rooted in nutrition, health and wellness, Nestlé India will be adding Nestlé Breakfast Cereals from Cereal Partners Worldwide (CPW) to its existing portfolio this year. CPW is a 50/50 joint venture which combines the expertise of Nestlé S.A, Switzerland and General Mills Inc., United States, to produce and sell breakfast cereals. The Board of Directors of Nestlé India has approved the proposal.

Commenting on the decision, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “We firmly believe breakfast is the most important meal of the day. We also believe eating a nutritious breakfast sets the tone for the rest of the day and acts as the foundation for a healthier future. The consumer need for breakfast choices is only growing and companies need to bring more options to satisfy this need. We are therefore pleased to be introducing Nestlé Breakfast Cereals in India. This business complements our current portfolio by combining our expertise in food and this category, globally.”

With this launch, Nestlé India’s objective is to provide high quality nutritious breakfast cereals to our customers in India.

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Arnab Chatterjee

Arnab Chatterjee

Arnab Chatterjee is the brand manager of Performance Factory. He is responsible for maintaining and enhancing the image of Performance Factory across all platforms. An avid motorcyclist himself, often loves to get his creativity flowing on the latest happenings in the world of automobiles from all over the world

Performance Factory represents the automotive enthusiast from all around the world. The universal platform offers information about cars and motorcycles. There are well laid feature stories, entertainment and motorsports coverage that will keep you glued.

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